At Web Shield, we have helped acquirers manage their merchant portfolios since 2010. One of the most enduring problems we encountered over these years have been unnecessarily high chargeback ratios.
For the acquiring banks these often mean Corporate Risk Reduction Measures set up by the card associations, which can cost them their autonomy on the market.
In our experience, the main reason for this are merchants in the acquirer's portfolio who utilise deceptive marketing to peddle their products or services. Because these bad actors operate in high-risk and moderate risk industries alike, they can be extremely hard to spot if you don’t know what you are looking for.